TRANSACTION INTERMEDIARY STRATEGY

Transaction Intermediary Strategy is a strategy of using the Internet to the purchase process. This strategy includes the end-to-end from the search, comparison, selection and online games. eBay and Microsoft Expedia is a company that uses this strategy. eBay auction is only used on the internet, but now a variety of products sold. Even some added features, such as PayPal, which allows individuals or companies to pay online. Facility that allows Skype voice and video communication for free between the users who use Skype software. Shopping.com as a facility that allows users to compare prices in the shop. Rent.com is a facility serving the rental apartments in the United States and crossed into another country. Online Clasified designed for people who meet, exchange ideas, do business together at the local level.
To carry out this strategy using a ten-step eBay include:
(1) knowing the critical importance.
(2) set a strategic goal.
(3) understand the product life cycle on the internet.
(4) understand the price curve to the velocity product behavior.
(5) using the strategy of perception of scarcity.
(6) implement the strategy a second chance.
(7) to optimize search results
(8) to build the brand.
(9) explored the channel and,
(10) using a dashboard.
The first step, knowing the critical importance include Gross merchandise sales (GMS), Average sales price (ASP), Conversion rate (CR) and Margin. Gross merchandise sales is the amount of sales GMS in a given time period or commonly known as gross sales or revenues or income. eBay uses GMS to report to Wall Street and most sellers on eBay have adopted the same way consistently. If a seller sells an item with the 1000 average price of $ 50 per month, so GMS seller 1000 x $ 50 = $ 50,000 per month. Some sellers adjust to include GMS bidder who do not pay or non-paying bidders (NPBs) when winning the auction, known as the item was paid or unpaid item (UPI). eBay can not produce items if the winning bidder paid for the auction do not pay the transaction and the seller does not receive income. Average sales price (ASP) is the sales price of the average measured from the average price of a product for sale at a certain time period. Average sales price (ASP) is calculated by dividing the GMS at a certain time. If GMS seller is $ 50,000 in a month and 100 items were sold, the amount of ASP $ 50,000: 100 = $ 500. Conversion rate (CR) is a list of items for a certain period of time (1,5,7 or 10 days). At the end of the period, a percentage of this list will generate a list of buyers and not produce anything. The results of percentage of buyers is called Conversion rate (CR). Margin, or profit or gain is the amount of cash generated at a particular time period has calculated the cost. By measuring and monitoring the trends in four important thing is, we will be able to feel the impact on business and strategic decisions of the business, whether it will produce positive or negative impact.